How do you cold email?

[GordonJ]

Hello friends:

When you need to send a cold email to a new business prospect...

How do you couch the Subject Line?

I saw somewhere to use "are you the right person to speak to?" but that hasn't quite panned out. Almost ZERO response.

Any suggestions?

Thank you

Cold email has the lowest open rate. Maybe using the person's name might get it open.

And subject line must be relevant too. Tough row to hoe. Why? If it is the way you feel you must do it, prepare to send out scores of email to get a few to open and fewer still to take action.

Gordon