SecretAgentMan
May 12, 2017, 06:24 PM
Thanks for reminding me of Rich Jerk!
That was a study in anti-marketing.
I wonder how he pulled it off.
Even though he clearly told people off and called them "losers", people kept buying his product.
That was one of the big products years ago back when I was new to the Warrior Forum.
I recently saw a newer promotion done with Dennis Rodman but it didn't have the allure of the original Rich Jerk.
Thanks again for the memories...
I don't think that it's a study in anti-marketing at all! Marketing has everything to do with what works. What doesn't work isn't marketing and what does is.
The fact that he "pulled it off" means that it works. It means that there is something of value there to be understood.
I think his success has everything to do with takeaway selling. Takeaway selling is probably one of the least-understood methods of selling, yet it is also one of the most powerful.
In fact, I think I am going to start a thread about takeaway selling because it is a subject that I find very interesting. Please look out for it soon! :cool:
That was a study in anti-marketing.
I wonder how he pulled it off.
Even though he clearly told people off and called them "losers", people kept buying his product.
That was one of the big products years ago back when I was new to the Warrior Forum.
I recently saw a newer promotion done with Dennis Rodman but it didn't have the allure of the original Rich Jerk.
Thanks again for the memories...
I don't think that it's a study in anti-marketing at all! Marketing has everything to do with what works. What doesn't work isn't marketing and what does is.
The fact that he "pulled it off" means that it works. It means that there is something of value there to be understood.
I think his success has everything to do with takeaway selling. Takeaway selling is probably one of the least-understood methods of selling, yet it is also one of the most powerful.
In fact, I think I am going to start a thread about takeaway selling because it is a subject that I find very interesting. Please look out for it soon! :cool:
