The Ben Suarez way to implement his 7 Steps to Freedom...unique solopreneurs.
 

Solopreneurs. One man, one woman bands. Making BANK.

It has become one of the most sought after Biz Ops of all time. I, being some sort of an expert on Biz-Op, still believe a big BOOM is coming for those who can teach others to bang their own drum...

much like a Todd Rundgren song:

https://youtu.be/8LdLIqkmMB0

There are millions out there ready to bang on their drums all day.

As long as it is making the moolah come in.

Ben Suarez is amazing in how he operates, I have never run across anyone like him...he works from HOME, rarely goes into the office, RARELY...and still makes bank letting others work for him.

I like that. Let others do the work. Although I would have massive headaches dealing with all the people who work for SCI.

So, he really shouldn't be called a Solopreneur, albeit, he is probably more that than the typical CEO big kahuna of a big company.

Harvey Brody, on the other hand, with a little help from family, IS the Solopreneur and in between these two examples...

there lies a whole ocean of others.

Almost weekly, I get email asking about 7 Steps to Freedom II, and there might be a couple of people who are more familiar with it, few want to share.

And the funny thing, is, ME, little ol me, has always had trouble understanding why and how Ben did not fulfill the ELECTRON selling boom, he wrote about in 1993.

He was a visionary. And 5 years later, one of his students, Marlon Sanders tested and had great results which he shared with us (I was writing the newsletter for Ben back then) and I saw the light.

Marlon has been phenomenal at selling electrons.

I've been ok, being lazier and more conscious of spending time.

But even the newbie just getting started, appears to be doing a better job than Ben and SCI at selling electrons. Maybe, some day, Ben will reread 7 Steps and see how he should take his own advice, but he does OK without selling electrons.

I think there are so many varieties of SOLOPRENEURS, and there could be millions of followers for each of their niches, whether they want to grow a business or to "outsource" (or insource as Ben does) some of the mundane work.

Many of you have been successful SOLOPRENEURS, and if you take just a little time to share with others, you may find yourself making more moolah than you ever imagined.

The NEXT BOOM has begun.

Gordon Jay

Re: The Ben Suarez way to implement his 7 Steps to Freedom...unique solopreneurs.
 

Great post.

7 Steps II is a formidable book. The book helped me being an Solopreneur.

Gordon, do you consider the topic of teaching business success / making money both evergreen topics I suppose.

Mike

Yes, and yes.
 

YES, both are evergreen, and they are huge MARKETS, with many niches in each one. One problem I see is that too many "teachers" of these subjects lump all the prospects together.

See, I am confident Ben could teach others (as he has done it) on business success, especially in Remote Direct Marketing...but what can he or his scores of employees teach anyone about selling ELECTRONS??? They haven't done it so to SCI, it is a theory.

Marlon Sanders can certainly teach others about selling Electrons, but would he be effective in trying to get a space heater sold (as Ben has sold over a BILLION dollars of the EdenPure heater).

So, if there is a secret, try to learn the insider way of doing whatever it is you want to do, and then when you have success, you become the teacher.

I bet there is a market for teaching people how to sell jewelry, and your business boomed during Covid, so those DOERS are my choice for being my teachers.

But, YES, both are huge markets. I think if Harvey Brody ever decided to do a webinar, for example, there would be a full house, because who else can talk with such authority on TOLL POSITIONS; patents, copyrights, trademarks, etc.

Speaking of Evergreen, the Zoom Spout Oiler has sold since the late 1950's.

Gordon

P.S. An afterthought... there are so many ways of making money, and so many kinds of businesses...it will remain Evergreen for, well, ever!!

Re: The Ben Suarez way to implement his 7 Steps to Freedom...unique solopreneurs.
 

I am starting to being conviced that here in Portugal all markets are minuscle.

Not only minuscle but conservative, resistant and poor.

That becomes a little non-inspiring... So much effort and investment to grab small money. Unless someone became 1st Class on what he does than he will grab more money.

That's why I diversify and sell many different products – plus I do it to don't get bored.

And on consulting market, based on my experience and observation to much "drama queens". Again, being 1st Class (like knowing to position as authority) is the way to deal better.

And on info products, not interest enough on self-development type. Maybe being a 1st Class Copywriter solves it.

Well, I can think on a market internationally. Problem: competition.

Just sharing my thoughts.

Mike

Easy to get stuck in a rut... But you can prevent it...
 

Hi Gordon,

Great insights on Ben vs. Harvey...!

I think with Ben... he was a visionary... But sometimes it can be hard to do something new, when your "old" stuff still works (to some degree)... It's easier to keep doing the same thing...

It happens in scientific research, too. That's why (Nobel prizewinner) Richard Feynman used to force himself to keep working out new things out from "first principles"... Rather than resting on his laurels...

It's one reason he was such a genius...

Going off on a tangent... Elon Musk is one who touts "first principles" thinking - which he learned from physics - in business...

Something to explore...

Also... I'll take your Todd Rundgren and raise you one Bachman Turner Overdrive!

Takin' care of business!



https://www.youtube.com/watch?v=0y-_WGjZgD8

Best wishes!

Dien

More on not getting in a rut...
 

Hi Gordon,

Here's another "riff" on this topic...

For about 10 years, I've been studying the works of Gary Gagliardi, and his exposition of Sun Tzu's "The Art of War"...

(I only mention it now, because only in the last couple of weeks has his approach finally "clicked" for me...)

Why him, and not one of the other dozens of "explainers" of Sun Tzu?

It's because in 1983, Gagliardi created what became an Inc. 500 company, FourGen Software, and (at the time) said he used Sun Tzu's famous book to help him do it! So he's "walked the walk" as far as business is concerned...

Gagliardi's view (and interpretation of Sun Tzu) is that you should always be moving your "position"... He uses the concept of "position" I think in a similar way to Al Ries and Jack Trout in their classic book "Positioning" (1981) - that is, your "position" in business is the mental "position" you hold in the minds of your prospects and customers...

In business, that's the analog of your "position" to your "position" in military strategy...

So, like in war, you're always moving to get closer to your goal. It's not enough to always stay in one "position"... no matter how "easy" that may be to do!

Best wishes,

Dien