Which is your favorite catalog, for the ad copy?
 

Out of the catalogs at Google Catalogs, which is your favorite for the copy? (That is, which is your favorite in how the ads are written.)

Personally, I really like Hammacher Schlemmer.... They really know how to make me drool for a product from their descriptions! When I read their ads, I can really imagine myself using the product they are describing....

Just surfing through a few catalogs, I also noticed I really liked the copy in Sovietski Collection, a catalog of stuff related to Russia. What I liked was that many of the products seemed to have an interesting little story connected to them!

I'm sure there are several other catalogs there with outstanding copy... Which catalogs managed to rouse your interest from their descriptions? I'd like to find some more examples of really interesting copy there....

- Dien Rice

Do YOU have a "swipe file"(s)
 

Does anyone have a good "swipe file" of copy/letters/ads that they've built up? If so i'm looking to build my collection. I'll pay for anyone who has a "Master" collection (i'm in the UK and love your "american" copy).

Anyone?

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> Out of the catalogs at Google Catalogs ,
> which is your favorite for the copy? (That
> is, which is your favorite in how the ads
> are written.)

> Personally, I really like Hammacher
> Schlemmer .... They really know how to make
> me drool for a product from their
> descriptions! When I read their ads, I can
> really imagine myself using the product they
> are describing....

> Just surfing through a few catalogs, I also
> noticed I really liked the copy in
> Sovietski Collection , a catalog of stuff
> related to Russia. What I liked was that
> many of the products seemed to have an
> interesting little story connected to them!

> I'm sure there are several other catalogs
> there with outstanding copy... Which
> catalogs managed to rouse your interest from
> their descriptions? I'd like to find some
> more examples of really interesting copy
> there....

> - Dien Rice