1st Pink Teddy Bear Test Trying to Imitate Gary Halbert
You Asked me to Report back on my Giant Pink Teddy Bear Experiments.
So Here We Go.
WHY am I doing this?
(EDITORS NOTE - I Believe Gary Made some MAGICAL DISCOVERIES while Knocking on Doors. Some Mysterious Things Happened Inside Gary Halberts BRAIN while he was Selling Encyclopedias and Vacuum Cleaners Door to Door. He said he was knocking on 40 Doors Each Evening. I knocked on doors, as a teen, to sell Vegetables from our Garden. 40 Doors is a LOT!)
Because Gary Halbert Discovered IF he painted his Caddy PINK.
WOMEN ran over to his car and Started to Talk.
Got More Excited The More They Talked About How much They LUVVED the HOT PINK CADDY.
Women DRUGGED Themselves.
Started to Act DRUNK.
Literally Got HIGH.
(ONLY then would Gary Ask Them Copywriting QUESTIONS. Which Explains how Gary is the ONLY PERSON I ever Saw Empty a room by Reading a Sales Letter. 99% of the Audience Literally RAN Outside to Spend 2 Grand. 100 people X 2K = 200K Folks!)
(Scientists have recently discovered WHY Facebook is so Popular. Millions of folks Talking about What they are eating, Drinking, Buying, Window shopping, sending Pics, Texts, Sharing their Lives. TALKING ABOUT YOURSELF Triggers Happy Brain Endorphins - And You DRUG YOURSELF!)
Which means Gary Halbert was Years and Years AHEAD of his Time.
Gary DRUGGED 100's of people a day.
Then ASKED them, "Which headline, Reason Why, Offer, Price Point Do You LIKE BEST?
(I interviewed one of Gary's "Copy Cubs" who Complained about How Boring it was to Drive For Gary. Women ran over to the PINK car. Yak yak yak. Then GARY Would Say, "I am A World Famous Writer. Which Headline do You LIKE BEST?". The Poor SOB Had a front Row Seat to Gary's Copywriting TESTING System. But Was BORED.)
My Plan is to BORROW Gary's Method.
DRUG Readers with (PICS of Pink Cadillacs and Pink Teddy Bears.) DRUG Readers with their own ENDORPHINS.
And Get them to Read My Articles and Reports and E-books.
I am going to Enter a Short Story Contest
or 2 and Test This out.
PINK TEDDY BEAR TEST #1 - (Gary always said, "Pull out all the Stops on Test #1 Or You will Always WONDER "WOULD THAT HAVE WORKED IF I HADN'T GOTTEN LAZY?")
So In The Pic and 30 Second Video.
The Giant Pink Teddy Bear is WATCHING ME - While I wash a Pair of Blue Jeans in
a 5 Gallon Bucket - 2 Feet From The Road - With my do LAUNDRY WAND.
I Am Feeling Enthusiastic so I Might JUMP around a bit.
P.S. - TOTAL FAILURE. Passing Drivers and Bycycle-ists Didn't Even Slow Down.
Giant Pink Teddy Bear Test #2 - Trying to Borrow From Gary Halbert
A GIANT PINK TEDDY BEAR helping me Get The Mail.
That got Some Attention.
When I waved a few Drivers Waved Back.
But When Mr PINK waved.
Almost Every Driver Slowed Down and WAVED BACK!
3rd Pink Teddy Bear Test - Success Story
When A Giant Pink Teddy Bear (In a Red Truck) WAVES a PINK PAW at You...
MEN At Stop Lights - SCOWL, Glare, Cuss
WOMEN - Laugh, Smile, Giggle and Wave
Kids - Jump up and down and Yell out the Window. Beat on Dad or Mom's Head and Shoulders and POINT.
Gary really knew what he was doing PAINTING his Cadillac HOT PINK.
My PINK TEDDY BEAR Riding ShotGun - Got a REACTION From Almost Everyone.
P.S. - I had to Think of something to TALK about when People Ran over to the Truck.
So I said, "A Client Bought me This Giant Bear. I Need Help Picking a NAME."
Little Girl with Ribbons in her hair said, "Max or Maxine."
One Little Boy suggested, "STUPID."
His Mom HISSED at him. Said, "Sorry." Then Dragged him away - over to their Car in front of the Grocery store.
Awesome series of posts! How to "drug" your prospects (legally)...
You and that giant pink teddy bear had me laughing... So you definitely got my endorphins going, just watching your videos and looking at the photos.
You've given me an idea. I've been trying to do some cold email marketing. I haven't had too much success (though I do well with my own "warm" email lists)...
And I realized one of the big issues with cold emails...
That's where you send an unsolicited email to someone...
By the way, I don't send them in bulk - I send them one by one to businesses, not to consumers - so these are business to business emails, which is okay (legal and ethical) if you do it right.
But the big problem with cold outbound emails is that they're cold... The person doesn't know you from a sweet potato pizza. (I ate one once in South Korea.) So most people ignore it...
However... If you get people laughing and smiling, you know, that means their endorphins are going... Or, the way you put it, you've drugged them. Legally. On their own endorphins...
I like the idea of drugging people and then selling to them, you know... At least if you're "drugging" them in an ethical way and making them smile and laugh! :)
The way I would also think about it is even if you don't make a sale - you've still made the world a better place!
It's a fantastic series of posts, Glenn, I'm so happy you shared that. I'll see what I can do along those lines. Drugging people. With their own brain chemicals...
Thanks, Glenn! :)
Gary Halbert Is The Genius Mentor We Have to Thank
Thank You Gary Halbert.
The Only Copywriter We Know Who Had a Pink Caddy
Copywriting TEST SYSTEM
Now that we know the DRUG-LIKE Reaction We Are Looking for.
I Found something ELSE that Triggers BRAIN DRUG Endorphins.
It fits in Your Pocket.
(And You Can Take a Photo and Use THAT as a Drug-Like-GRABBER in Emails.)
What I Did to Test These with Waitresses and Waiters and Drive Thru Cashiers.
Throw away the Plastic Easter Egg cover.
Turn a LED FLASHING RING on.
Close Your Fist Around it. So the FLASH does not show.
Put a LOTTO ticket in the other Hand.
Hold Both Up to the Girls Eyes at same time.
ASK, "Which One Do You Want as a tip?"
I KNOW this is Triggering ENDORPHINS because People are Acting STRANGE.
***50 Yr old Lady Kneeled at our Table.
LED RING tipping the Waitress Has a SPILL - OVER effect on Nearby Diners.
Took Her Tiny dog out of her Giant Purse. Introduced us To "Princess"
***A Waiter Made a Client Prospect at lunch with me JEALOUS. He Paid for Soup and Salad.
I Got Unlimited Soup and salad for Free.
***Just Last Night. Our Waitress Rambled on and on about Winning
the LOTTERY (We Tipped Her and the Cooks During the meal.) And Buying a HOUSE, A 5000.00 Sectional Sofa and a Pure Bred Pit bull with Blue Eyes.
Not exactly a "Normal" Waitress Conversation.
So Next Step is to Take a PIC of the LED RING - On My Finger in FLASH MODE.
And Include the LINK in Emails.
Should Trigger Endorphins By Email. Especially if I Include a funny LED RING Flirt Story.
E. Joseph Cossman and some cute puppies...
Thanks for sharing all that!
This reminds me of a story that comes from E. Joseph Cossman... that's my memory, anyway...!
I think this is from his book "Making It!" which he co-wrote with a guy named William A. Cohen.
It's not as well known as his other book on mail order, but it's still a fantastic book. "Making It!" is actually one of the very first books I ever bought on entrepreneurship, and it really inspired me.
He talks about sending out press releases - and he'd use any excuse for a press release.
He gives an example of his dog having puppies. What he did was he wrote a press release about his new puppies, and released it to the local media.
But what he also did (this is the clever bit) was he put the puppies in a box or tray, and he lined the tray with fliers.
I think they were fliers probably for Cossman fly cake - which was a product he was selling for killing flies.
He took photos of the cute puppies (with the fliers as the liner), and sent it out with the press release!
I think it got some local media coverage of his new puppies. But because the tray was lined with his fly cake fliers, he also got a bit of free advertising in there, too, for his product!
That's my memory - I don't have the book right now easily accessible to check...
He used the cute photos of his new puppies to help get media coverage, and also to sell his "fly cake!"
Thanks a lot, Glenn! I really love your stuff. :)
A Mentor Who Makes 25K A Day w/A MISTAKE
When I Worked with Ken he was Consulting on 800,000.00 Projects.
One of my FAVORITES I use in Emails.
Ken Takes a Screen Shot of a "Client Progress Report" Page.
Makes A "Mistake" And Also puts the Facing Page "Client Progress Summary"
in The Photo. With the 2nd Clients name Blurry.
While Ken Discusses PROJECT #1.
The Client Interrupts and Says, "I'm Mad you didn't Share this Other Idea You are
using to make this other Client so much money."
Ken Pretends ignorance.
Ken - "What "Other Client is That?"
Irate Client - The Client Summary I can only see 3/4 of on the left side of the
3-Ring Binder. THAT'S what Client!
Ken - "Oh? But You Told me You Didn't want to hear any New Ideas?
Client - "Forget What I said, "How Did the other client make 1.2 Million? And Can You Adapt the idea for me?
Ken - "Well. Probably. You've Caught me by Surprise. Let me Write Something Up and Get it to you."
Client - "You Do that."
Heh heh heh
P.S. - I've Figured out a way to use this idea in Emails to Clients and prospects. Works Great.
No Selling. They Sell themselves.
All you need is a computer. And Internet Connection. Phone Helps too.
Curiosity plus greed... back to the Bat Cave!
One thing I like about that idea is, not only do you have the hint of some amazing future results for the client, but also...
There's a strong whiff of mystery about it, which gets their curiosity going...
Everyone loves a mystery...
That's a powerful combination of curiosity with desire for success (and moolah)!
Wow... What a combination.
Curiosity can be very powerful, but I think it's probably even more powerful when it's combined with other emotions.
Thanks again for sharing that, Glenn...
I'm going to think about this. I'm sure it's going to stimulate some pretty cool ideas. I've gotta figure it out in my Bat Cave...
Thanks a lot!
Best wishes, Dien
Directions on How to Make Extra Cash w/The Mastermind Principle
The Foundation of all of our Lotto Ticket Flirt Tipping Stories
is the Electrical MASTERMIND Created Btwn You And a Waiter, Waitress,
Barmaid or Drive Thru Cashier.
Sometimes called "TRUST & RAPPORT."
So I Wanted To EXPLAIN how The Mastermind Idea Actually Works.
BUT Couldn't Find any Step By Step DIRECTIONS.
Am Now Writing up my Own Directions.
Remembered my Medium.com TESTS.
Million Dollar idea filled articles IGNORED.
While Goofy CELEBRITY Articles Get 20 TIMES More Views.
A Recent Big Winner:
"How Taylor Swift Punched Herself in The Face On Stage and Chipped a Tooth."
I added a DOZEN Celebrity Chapters to The Front of
my Book Outline.
Re: Directions on How to Make Extra Cash w/The Mastermind Principle
Thanks for the link...
I read through the post and was entertained greatly by all you mentioned.
I did notice one thing that sparked a thought...
You mentioned a dog video that made a lot of money...
You mentioned earlier that cat videos are watched 20 times more than dog videos... (You can see where I am going)
Unless the dog video is very, very specific to the particular dog... can the same thing be done with a cat video?
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