Take massive action. But what action should you take?
You've heard this before, the old take massive action routine.
I don't totally disagree, but the details are often left out as to what exactly the action is.
There are dozens of choices for building your business foundation on, in an earlier thread this week, I said to choose one from Column A, and one from B then execute.
This brought up discussions about which one to choose...I like the NPGS, which has these four parts:
PROSPECT-PRODUCT-PROMOTION and MEDIA (platform).
Many put product first, and nothing wrong with that, it just takes longer to find customers that way. Gino Wickman has 6 different parts, and other gurus break things down differently too.
I prefer the simplicity of the NPGS, which stands for Net Profit Generation System. And I like to find BUYERS first, before I create or acquire a product.
Often, I will write the PROMOTION first, before I create the product, especially in the case of an information or digital product.
But whichever FOUNDATION you build your business on, you need to implement the idea, the strategy into ACTION or tactics. You need to DO something and then adjust and keep doing it.
LISTEN, this advice hasn't changed in 35 years, probably boring to those of you that have been around awhile.
But you have an opportunity. TODAY's RUSH to get an online business up and running rivals the hey day of the Internet. MILLIONS of people all over the world are seeking INFORMATION and how to do it. Is your email folder getting as clogged as mine with offers from the Gurus? Soon, the politicians will leave us alone, but some of these guys are sending me several emails a day.
Rather than say, leave me the hill alone, I read and study what they are offering and there is a new GOLD RUSH, one that if you do not take advantage of, then you must have rocks in your head. Seriously, why don't you have some INFORMATION to offer to these new Internet miners?
Anyhow, the ACTION steps should be part of the plan, once you have a clear view from the rooftop, a map with your destination on it, and the rungs down the side of the building...you
You DO. Keep whatever reasons or excuses you have to yourself, because if you aren't cashing in TODAY, with your experience, knowledge and info...then you are hopeless. Sorry to tell you something you deep down inside KNOW, EH?
I AM a QOP, are you? If so, the easiest product you'll ever create.
If you are a Question Oriented Person, as I am, here is the fastest, easiest product you could ever make.
Ask someone questions. You can ask on the phone, online, or in email...but if you want a product to sell, which has value and can turn a quick and easy profit for you, ASK an expert, a Pro, or someone with a track record.
Respect their time. Here is how to do it.
Request an interview over the phone or skype, or online. Send them 10 questions and give a week or two for them to think about their answers.
Record the call, have it REVved up, (rev.com) or do it yourself, and then edit it, maybe add some pics or graphics and you have an INFORMATION product which you could always create an AUTOMATIC PRODUCT VENDING site for.
Quick, easy, simple, doable...why not? Ask the kind of questions you know other people want answered, then sell them the answers.
Re: Take massive action. But what action should you take?
Can I use this information for data-driven marketing for small-medium businesses?
Not sure what you mean?
IF you can find an expert or a successful small business who is using data driven marketing successfully, and if you can get them to talk about it, I suspect it would be a high DEMAND information product.
Data driven marketing is still the playground of the big boys, but it is trickling down, maybe some smaller or medium size businesses would pay a lot of moolah to find out about HOW to do it.
If that is your question, I'm not sure.
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