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-   -   Not big on the BS. A little history lesson. (http://www.sowpub.com/forum/showthread.php?t=10358)

GordonJ April 26, 2019 11:41 AM

Not big on the BS. A little history lesson.
 
I started selling advertising to businesses in 1965. I placed action ad clocks in businesses.



I was in high school and had a few of them in pizza shops and dry cleaners.

I sold the ads. I made decent money, more than from working forty hours a week in the pizza shop, for sures.

Since then, I've called on thousands of small businesses. It can be a grind.

That's a fact Jack. But grinds can be profitable.

So what? I'm promoting Steve DiMarco's CHALK BOARD biz-op right now. Today.

And the reason I am is: I know Steve is DOING this. He's been in the print game for 25 years, was a franchise owner and a distributor, knows both the franchise game and all about distributorships.

We collaborated on a report; THE ABSENTEE CASH COW report.

He still grinds. Although, not like he used to do. A bit slower, a fewer calls per week, not only because he is getting aged and ancient (still a decade behind me, almost)...but also because he is efficient at what he does.

What about the Bull Shat? I know and understand psychology and copywriting as well as most professionals, so I see how people "get hooked" on an idea.

Like selling advertising to businesses.

Easy-peasy, they WANT YOU,
they need you,
and when you can bring in an extra 50 to 100 new customers for them, they will throw money at you for ever.


THAT KIND OF BS.

History lesson 2. Five years ago (yea guys, been that long) I spoke with a dozen people selling advertising on postcards. They bought into the idea it was an EASY thing to do, and there was TONS of money to make doing it.

You know who you are, but one guy quit his job. Was going to do these postcards and within 3 months, had to go find a new job.

Most found out quickly... you need to see a lot of people, it is not unusual for a good salesperson to call upon 8 businesses to get one sale. These are the so-called "desperate to buy from YOU" targeted businesses who will thank you for calling on them and letting them be a part of your co-op postcard campaign. Yea, right!!

REALITY. Any selling is a numbers game. Good salespeople get better and better at the game, identifying prospects, calling on the right people, closing faster.

So it was with many of you who tried that whole postcard marketing. Steve and I had been doing our own version, pre EDDM days, targeting roofers and home repair people for a coupon referral program we were working on. It was great on paper, everyone liked it, but it didn't work.

But because Steve had extensive print background, and was organized a decade ago to get wholesale printing done, we tested several of our own postcards, BECAUSE we didn't like the TIME IT TOOK

THE TIME IT TOOK

The time it took to sell 12, 14 or 18 ads on a co[op card. SLOP AND MESS. We found out, YOU found out, most find it out. It is not unusual for a co-op promotion with 14 ads on it to take 7 to 8 weeks to get done. And the first guy you signed up is getting antsy.

SLOP AND MESS.

It is Not EASY. It is not easy to sell lots of ads in a short period of time, I know, Steve and I know, we found out by putting our money where some other guy's mouth was. Hey, nothing against any of dozen or so guys and a couple of gals, still selling co-op advertising opportunities OTHER THAN...

slick copywriting claims of quick, easy. BS!

So five years ago, in testing several versions, and you can find a lot of those here in the archives...we liked the single card, or the HOST CO-OP card, or the Pizza Box or better yet, pizza menus...and our whole thing was

SPEED. Sure, if you get the 18 ads done, you could pocket a few thousand dollars. But why not do fewer ads, and make a faster grand?

I'm not big on income claims, or claims of results. Big mistake some gurus have made is saying, stupidly on camera at that, that a business could expect 5% or if 10,000 cards were mailed, 500 new customers. YIKES, I saved that one. What puffery! No way Jose.

Claims like that will come back to bite you in the ****.

Steve and I, five years ago, thought a "paycheck" would be a good deal. And based on Avg. American take home, after taxes at that time was 400 dollars. Average of 10 bux an hour. Yet millions were at minimum wage, under 7 back then. Under 10 today.

So if we, or you, or anyone could go out and work 20 hours a week, or half the time of a regular job, not counting travel time...and bring in 500 bux, we'd be ahead of the game.

Which is why I put that amount, 500 bux in the promotion for CHALK BOARD PROFITS. The four ad board, will bring in 1500, and those ads are 350 x 3 and one at 450. MOST co-op postcards and their gurus tell you to charge 500 or more.

350 is less than a dollar a day. I've had mailings drop on bad news days, it is always a disaster. Sure, a biz might test your 5,000 EDDM mailing, and will expect RESULTS...and if they don't get them, they are one and done and your grind continues.

Whereas on a CHALK BOARD, the ad sits for a year (or six months) and is seen over and over and over again, all year long.

Is it easy to give away CHALK BOARDS FOR FREE? Yes and no. Many will say no thanks. But you need one to say yes. So if it takes 10 to find one, then you call on 10.

We've found when you put it in their hands, and they see and FEEL how light weight it is, and how colorful the chalk is, and it is FREE...WELL, there you go. But choosing the right kind of restaurant comes into play too.

Now math. 3 ads will give you a paycheck. 4 ads will give you a DECENT CHECK. 700 TO 900 dollars a board is attainable, and makes for a nice 20 hour work week. Emphasis on WORK. 500 can be quick, if you don't get greedy too soon.

Compare what 350 dollars will buy in YOUR area. How many newspaper ads? How many postcards mailed out ONE TIME? How many TV or radio ads (zero would be my bet)...

Where can a business get every day exposure for their advertising buck like what is on the CHALK BOARD.

IT isn't get rich quick. It is, HOWEVER, make a paycheck in a week working 20 hours. DOABLE. No BS.

One a week, two a week. Restaurants and dry cleaners. Even pizza shops and a few other sites. CHALK BOARD PROFITS.

Any questions?

http://www.angelfire.com/biz/gjbiz/sdb.pdf

Gordon

GordonJ April 27, 2019 09:44 AM

What and why? View from Rooftop CHALK BOARD PROFITS.
 
As I am winding down April, I thought maybe some of you might like to see a step by step guide to Manifestation USING SQ1 and View from Rooftop.

http://www.angelfire.com/biz/gjbiz/sdb.pdf

Your journey begins by reading the above wonderfully written and ultra persuasive promotion. And you see the boards, you get the idea, and maybe are thinking:

Maybe I can do this.

Now here comes your two week journey. Week one, say today or tomorrow you reach out to Steve and talk to him. You agree to get the kit with the sample board. It will take a couple of days to get it and in the meantime, Steve will go over the what and how. Which restaurants make good locations, and all that jazz.

You'll get a real life tested and proven plan, developed from the trenches of DOING it, while waiting for your board.

So week one is PREPARATION, after you have decided to give it a go. So that takes us to Monday May 6, your first day on the job.

You have spent some time over the weekend practicing your presentation, have made a list of prospects and now, it is time to get out there and make it happen.

The goal is by Friday May 10th, to have made that 500 BUX.

We today, START THERE.

You have 500 dollars in your hands. What are you going to do with it? How do you feel about the work you have done to have earned it? Was it harder than you thought? Easier?

The view from the rooftop, or on your SQ1 lifeline dated May 10, has you receiving or MANIFESTING the 500 dollars you do not have today.

See, it is at this moment, a wish, or a goal, just an idea. You want to turn an idea into reality, that is the gist of LOA (Law of Attraction) and manifestation, isn't it?

Why do you want the 500 dollars? What will it do for you on Friday, May 10? Will you pay a bill? Celebrate with a night out? Save it?

What is the E M O T I O N A L response you will have when you see that 500 bux in your PayPal, or bank account, or the cash in your hand? Do you feel good? Are you excited? Do you want more?

Would you like to double that next week and have $1,000.00 in your hand on Friday May 17? Now you know what you need to do.

You have done the ACTION. The activity of showing the board, asking for either referrals or calling on potential advertisers who would be good for the board.

Looking back, from Friday the 10th, did anyone threaten to harm you? Did you fear for your life? Get shot? Stabbed?

More than likely you heard a lot of NO THANKS, or not interested, or not today, or I have to ask the boss/wife/man in the back room.

You MAY have heard those words a few times over and over. But you also heard YES.

YES, LET'S DO IT. And you have made four businesses very happy, at least willing to see their ads on your first CHALK BOARD. You had four YESSES. Maybe out of 48 or 24, or only 12 rejections.

As you stand there on Friday the 10th with the 500 bux in your hand, which one are you focused on, the four who said YES, or the 24 who said no?

Looking ahead, can you get better at your game and make it 4 out of 16, then four out of 12? Can you get better at choosing locations, and advertisers?

Can you see the $2,000.00 you have earned (at least) in your bank on May 31? Can you feel it? Did you allow yourself only 20 hours a week to do it?

So the view from the rooftop, for May 31, would be at least 2 thousand dollars, is this EXTRA MONEY? I know some of your retirees or even full time workers aren't desperate, so it may be EXTRA.

What does it feel like to have that 2 grand in your hand, and a month of PROOF behind you, that you can do it?

In all forms of manifestation, you are instructed to visualize a goal, the thing you want to happen, and flood yourself with feelings that you already have it.

All well and good as far as it goes. But with SQ1, and Plan of Action (POA), you have the time line, the action steps and you just do the day.

So, what would you do with your $2,000.00 in your pocket on May 31, 2019?

But, maybe you do better, OR, you don't do it all, and then May 31 comes along and you think: gee, I need to make some extra dough, maybe I'll give the CHALK BOARD a try, and so now you have pushed your FUTURE income back to Mid July. Then July comes and goes, and you think, maybe I'll give that eBay, or Amazon or Small Reports a try.

OR. Or whatever it is you do, TIME marches on.

So there you see a PLAN OF ACTION, based on a real product, which has been done by other people, and it comes down to whether you BELIEVE or not you can talk to people and not faint, have a stroke or crap your pants while offering them something of VALUE. I don't know, CAN YOU?

Whatever VALUE you think you have, until it gets into circulation, it is in storage doing NO ONE any good, eh?

Gordon

GordonJ April 27, 2019 02:40 PM

And then there is this:
 
OK, again. OK. Selling ads can be a grind.

So, in the above example, say a guy, we'll call him Guy...

Guy talks to Steve, says let's do it. Next week preps.

Does it for the month of May, has the $2,000.00 in his pocket, but is thinking,

NOW that I have 2k in hand, maybe I should look for something easier, or now I can invest in that WSO and become a DIGITAL AGENCY.

Or gives his 2k to any number of gurus having a launch, all HYPING the easy, peasy money coming their way for doing next to nothing.

Hey, it is GUY'S money to do as he wishes. But consider this:

I've mentioned the Warrior Forum section Warrior Path
https://bit.ly/2Fzi2p1

And this Warrior, savidge4, has shown the group his buying and selling, mostly with eBay, and just yesterday told us, he cracked 5 digits in profits THIS MONTH.

Well, correct me if I'm wrong, but doesn't that mean, like 10,000K or do you count decimal points? HA!

The point. Make the 2k by the end of May, then put it into circulation with Chattel. At that level, you could flip chattel and make the 500 bux, only instead of spending 20 hours talking to people, and running around.

You could do it in a couple of hours. And then REPEAT as many times a week as you want. Keep the 2k circulating, pocket 500, then more and more.

So, think of your part-time money making venture, or your brief sales experience, to get capital to pursue other ventures.

2k isn't much to invest, but if you circulate it, it too, can produce a pay check for you.

OK, I'm done.

Gordon


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