Where To Advertise Info Products and Consulting Services Online?
 

Hey everyone,

I am wondering: where are the best online media to advertise info products and consulting services?

- I sell different types of physical products on Facebook and on a classified website. Facebook is the best.

- About consulting services I think is Linkedin and search engines (Google) are the best. Has anyone had sucess advertising consulting on Facebook?

- And on info products , I think a search engine (Google) is the best. Anyone with success on advertising info products on Facebook?

Thank you.

MikePT

Like J.F. (Jim) Straw would ask...
 

Hey MikePT

Until the experts chip in, here's my take.

Like J.F. (Jim) Straw would ask:

"Who is the most beautiful woman in the world?"

The only way to find the best advertising media for you is to TEST.

Of course not blindly. There must be some underlying hypothesis you're trying to validate.

For instance, you mentioned LinkedIn.

Maybe you believe your target audience hangs out there often and would respond to your offer

So you TEST with an ad or 2.

And then from your results, you'll have a better idea of how valid your initial assumptions were.

(And this is even ignoring other variables like the effectiveness of your copy, timing, etc)

In my experience, nothing beats testing. Someone else's "best" media may not be my own best.

Hope that helps

Re: Where To Advertise Info Products and Consulting Services Online?
 

Hi unpinkpanther,

Yes, of course, as Ogilvy said "in direct mail testing is the name of the game".

However I just wanted share some ideas and to know if anyone was having success. Maybe being lazy, I admit.

Thanks!

On the other hand...
 

Hey MikePT

On the other hand, I wouldn't call that "lazy" at all.

We are all learning together

Keep your head up!

Let me give you an example...
 

Hey MikePT

Like I told you, we are all still learning.

Let me give you an example

Here is a promotion I'm currently working on:

http://bit.ly/downloadsuccesstemplate

So far, the best buyers for that report have been from good ol' SOWPub.com (Thank you, all)

I won't bore you with some of the weird objections I've heard from people who I presented this promo to.

In those situations, I take it to be that perhaps I have presented the right message to the wrong people

Not necessarily "wrong" in being innately flawed.

It just could be that they are not ready for this type of information - yet

So the next question is: where do I find more SOWPub-like people, both online and offline?

Any ideas?

Re: Where To Advertise Info Products and Consulting Services Online?
 

Thanks for the reply.

Let me ask: where you would advertise it outside here of sowpub?

Thanks.

Re: Where To Advertise Info Products and Consulting Services Online?
 

Hi Mike,

I see people successful selling info-products on Facebook... But in my observation, it is usually a two-step (or more) process...

It is usually to offer something for free (often a webinar, a report, or a video), then from there, promote the product they have to pay for...

I've had my best success using my own email lists. The great thing about an email list is it gives you multiple "shots" to make a sale, as you can contact the prospect multiple times. I always try to give something valuable in every email I send out... First, it makes me feel good to do it... And secondly, I want people to stay on my email lists (and keep reading them) forever, if possible... :)

Best wishes,

Dien

Re: Where To Advertise Info Products and Consulting Services Online?
 

Hi Dien,

Thanks for the detailed reply.

I see people successful selling info-products on Facebook... But in my observation, it is usually a two-step (or more) process...


I agree with you.

For what I observe and experience selling information and consulting is different from physical products, specially on impulse products of course. For info products and consulting is needed a more relationship nourished.

On info products I believe Facebook works nice, for my own experience. With a two-step or more process.

On consulting I believe Google stills is the best. Maybe Linkedin is equally good.

Because this comes back from what I consider what Facebook and Google is:

• Facebook (FEED, not Marketplace) = is a "mixed" magazines and TV;
• Google (Adwords, not Adsense) = a new phone book yellow pages;

Thanks again Dien.:)

Great conversation...
 

Hey MikePT

Thanks for keeping this going.

Just curious: how do you keep your Google advertising profitable?

Full disclosure: I haven't tried Google and I'm sort of biased AGAINST it from the get-go.

Why?

Correct me if I'm getting the concept wrong, but the idea of bidding to get the highest number of clicks doesn't sound very profitable to me.

(Kinda reminds me of my failed experiments with online banner ads, but let's not even go there!)

I love Facebook's specific targeting - I could technically target only ONE person on Facebook. I love that flexibility.

But that's just my bias. What do I know?

Thanks again for keeping up the conversation, MikePT

Re: Where To Advertise Info Products and Consulting Services Online?
 

Hi unpink,

I don't advertise on Google.

I advertised on the past for consulting services, and it worked.

I only advertise at the moment on Facebook. I believe for consulting and into products on Facebook two-step advertising is the way to go.


MikePT

Re: Where To Advertise Info Products and Consulting Services Online?
 

Hello MikePT.
I think you need to find good SEO or SMM agency or specialists. You could generate traffic from FB, Instagram etc at landing pages with your products and then make deals. Because Instagram and FB it's truly the best solutions in the next 1-2 years or more

Re: Where To Advertise Info Products and Consulting Services Online?
 

Hi Thomas!

Thanks for the reply.

I agree, Instagram and Facebook seems to be the best solutions for next 1-2 years or more.

Facebook and Instagram are the place. I only use Facebook, for advertising physical products, and I have profitable success.

Regards.

Re: Where To Advertise Info Products and Consulting Services Online?
 

I agree with Thomas. Nowadays, almost every company needs CEOs and SMMs because of the fierce competition. Everyone strives to stand out from the others. A friend of mine recently listened to me on this issue and ordered the promotion of his business and CEO from one company khaledsoloads.com . You know what? He really has more clients. This once again proved to me that it is necessary to make the Internet algorithms work for themselves. And not only on one site.
It will help if you are looking for examples on the same Facebook. Competitors sometimes throw up good ideas. ;)

Successful TRUST TEST based on a Sales Idea from 25 Billionaires
 

Thanks Gordon/Dien,

(EDITORS NOTE - Do Your Facebook Posts Start with a Familiar Story or anecdote? Then Suddenly TWIST in an Unexpected Direction?
IF SO - You are not only inside the Minds of Facebook Addicts. But Your TWIST triggers their Brain Endorphins. Giving readers An Energy Slap.
This Pleasure Drug Sensation is WHY (SCIENTISTS SAY) millions of folks are on Facebook to begin with. (Talking about Yourself Triggers the Same Brain Chemicals that REAL Drugs Stimulate.)

TRUST is getting more difficult to get. And Your Prospect has to TRUST you before they Fork over the dinero.

TRUST is getting tougher - on-line.

And New Paradigm changes from Billionaires
are forcing us to Up-Grade our Copywriting.

Which is WHY we Test Psychological Copywriting ideas - face to face. BECAUSE I can do dozens of TESTS. And get Instant Results.

I USED to get very Frustrated with all the Sales books whose authors said, "Simply turn strangers into friends. And you can sell to them over and over for life."

BASTARDS.

THEY NEVER Step by Step Explained how to do this.

Self made Billionaire know how. But they are not talking.

So We borrowed this idea from 25 of them.

And our First Test at a Party went Well.

Among others - We are Testing out ideas from billionaire writer - J. K. Rowling. Face to face then Adapting it into Print.

HINT - Rowling uses words to create "Word Pictures" in the readers minds. Word Pictures that trigger Emotional memories.

Thanks,
Glenn

https://rentamentor-56426.medium.com...o-74e1869a68ea

Re: Where To Advertise Info Products and Consulting Services Online?
 

Hello Mike, can you tell us in more detail about what your budget is and what you plan to advertise? Of course, I'm not asking you to say directly what your budget is and what you plan to do, just tell me roughly so that it's clear what to recommend to you.