How one guy is bringing in over a million dollars a year... from nerds!
 

Flip through any muscle or fitness magazine. What do you see?

Ad after ad... Targeted at "jocks" or "wannabe-jocks!"

However, what about the rest of us... Those who aren't "jocks?"

As we know, high school (at least among the guys) was divided between the "jocks" and the "nerds"...

Are "nerds" destined to be skinny and wimpy, or tubby and slow?

One guy, Steve Kamb, was a self-described "nerd." However, he discovered by chance in high school that he enjoyed working out in the gym.

He ran into a problem. He found that the workouts seemed to be doing nothing for him. His metabolism was too fast.

After six years of trying, he finally found a routine that worked to put muscle on his bones. He also altered his diet, to find what worked too.

Finally, he thought, what about other nerds like himself, who may be too self-conscious to go to the gym?

That's when he created "Nerd Fitness" - just for "nerds" like himself!

The business has taken off. He started off as a one-person business, but now employs nine people, and brings in revenues of over a million dollars a year.

Most of his money comes from products he sells online at his website, http://www.nerdfitness.com . On his website, he has workout videos for "nerds" which he lets customers access for a payment of $179. He also runs a 5-day in-person Nerd Fitness camp. He charges prices from $849 to $1499, depending on the customer's choice of accommodation.

For those who have a passion, but don't fit the "stereotype" in that area of interest, this approach could help them start a business. They just need to teach people how to do what they do, for people who are like themselves, who don't fit the "stereotype!"

- Dien

A golden nugget here...
 

Thanks Dien ... this can be extended to so many areas.

I know there are groups for Introverts, like Copywriting for Introverts, or for non sales people.

I once played in a 6' and under basketball league. Not that 6 feet is short, but relative to the "type", so, I can see how this would work on so many things.

What do you think of a club,
Selling for Physicists?

A group not well known for their sales ability, ha!

Gordon

PS.
There is a strong emotional appeal to "outsiders", which is any of us with feelings of inadequacy in any given area.

Lets see if we can brainstorm some niches for the group which we can exploit...

Re: A golden nugget here...
 

Hi Gordon,

You're right... scientist-types are generally terrible at selling, in my opinion!

And of the scientists, physicists are probably the worst...! :)

However, for those who make the time and effort to learn... They have a big advantage over the rest of the scientists!

I'm grateful that you "pushed" me to get some selling experience. It's really helped me a lot over time! :)

(But I can always improve, too!)

Best wishes,

Dien