I was reading a speech by Charlie Munger (Warren Buffet's partner) and this sentence jumped at me:
Quote:
For instance, a lottery.
* You have a lottery where you get your number by lot, and then somebody draws a number by lot, it gets lousy play.
* You have a lottery where people get to pick their number, you get big play.
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How can you use that idea for your products?
Discuss...