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  #4  
Old August 28, 2003, 02:14 PM
Joe Kumar
 
Posts: n/a
Default Andras, I suggest...

... you bundle everything into one salesletter,
and maybe even consider charging one price and
offering the course, and the consultation as a
bonus. Or, just offer the course, and bring up
the consultation offer on the backend once they
purchase the course. Give them only one action
to take at a time.

The more choices you give people regarding what
to do, the lesser the likelihood of them doing
anything (they'll probably click away), it
causes analysis paralysis and it's so easy for
someone to leave a website - all they have to do
is click the X on the top right. Keep things
simple. :-)

Joe Kumar


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