Rick,

Chances are, this message won’t help you.

I’ve set up passive income a few times now. I don’t see how what I’ve done can possibly be applied outside an MLM operation. But maybe I’m blind to it. And if you can figure a way to use this technique in your situation, the payoff to you will be enormous. Anyway, I’ll tell you and show you and maybe something will click.

Some history first:

In 1993, I started having some success with a classified ad selling an audiotape I recorded. When I filled tape orders, I included information (which I wrote myself) on an MLM nutritional product which I offered. And I got a steady stream of $100 product orders.

I never recruited anyone for the business, just sold the product. A few months go by. I get a call from one of my customers. He realizes this is an MLM deal and asks if he can “participate” in my advertising. I tell him I just have the one classified ad, and if he wants to run it someplace else, he can. The rest of the conversation goes like this:

“Why don’t you run a full-page ad?”

“You kidding me? No way I could afford that.”

“I’ll pay for it.”

“Oh.”

It was a scary thought, because I didn’t want to be responsible if Mike lost his money. But eventually another caller suggested something similar, so I got them both to put up half the cost of the ad. And it worked. It worked because the ad worked, and Mike & Doc made a good profit on the products sold, and I got an override on each purchase … AT NO EXPENSE TO ME!!

This episode led to a lot of income over the next several years and, ultimately, to my situation a couple weeks ago. Which was …

I had in mind a new full-page ad to run in a national monthly publication. Cost to run the ad: $4,000. It’s new, so of course, it’s a test. And to keep risk as low as possible, I decided to offer participation to 16 individuals @ $250 each.

I figured it might take a couple weeks to get the 16. I emailed 20 of my contacts. Only five of them responded immediately & positively. And within 24 hours, those 5 had found the other 11, and the ad was fully subscribed. I was amazed.

And the way they did it was to call their contacts and lean heavily on urgency: “There are only 11 slots left. You need to decide now.” And as the number of slots decreased, the urgency increased, and the pace of subscriptions quickened.

And now, some of those people I’ve never even spoken to have contacted their friends and gotten them to send checks for the NEXT round of advertising which we haven’t even definitely scheduled yet ... just to be sure they're in on it!

What it boils down to for me is, it’s another way … maybe the most profitable way … to sell your own writing.

If you have some way others can profit from your products, and if you have successful advertising to sell your products, then you can get others to pay for your advertising … but it seems there almost must be an MLM aspect to it for your advertisers to be able to also sell your advertising.

But if you have others selling your advertising and making a profit from it, you’ve got a stream of passive income that’s pretty tough to kill.

If you’d like to see the full-page ad we’ll be testing nationally (and if our first test works, then USA Today is next), click on the link below.

Richard Dennis




“Six Years After The Pain, My Wife Has Forgiven Me!”