Hi Anya,

Thanks, those were some great comments! I agree with all that you said....

Another thing which crossed my mind was how this ad by Gordon really builds CREDIBILITY.

All those names... Anyone who has spent some time in marketing circles would have heard of at least SOME of these people. It is well suited to its intended target market. :)

Those names all have immense credibility. Together, the effect is overwhelming!!!!

In addition to that, the advertisement makes some great promises - it is a great OFFER to its target market. I think a great offer, plus solid credibility, goes a long way towards a successful promotion. :)

It's really a great lesson!

- Dien Rice