...very, very helpful and I appreciate the effort and guidance. I can assure YOU that I will catalogue it and use it to the fullest.

BTW, I also purchased your report on The Art of Leverage. I purchased it yesterday. [email protected] look familiar?

Thank You,

Taylor

> Hi!

> Seems to be?

> IS!

> What I have learned

> AND

> That you have a way to reach the market.

> It doesn't matter how big the market is or
> how much money they spend on your type of
> product, if you don't know how to reach them
> or have no way of reaching them (letting
> them know about your product) you are not in
> business. Period.

> So, you must research this market

> And that you can reach them.

> Time wasted ?

> Time INVESTED!

> Unfortunately - or fortunately depending on
> your point of view - the research needed
> depends on the market. And the market will
> often tell you, by its nature, the type of
> areas you should be looking in.

> If my product is suited for people selling
> their home by auction, then spending time
> looking in the library or at newsletter
> lists or even the Yellow Pages may not give
> me much.

> But looking in the real estate section of
> the newspaper... under auctions... should at
> least give me the address of these
> properties because they will be having an
> open house for several weeks prior to the
> auction.

> My local newspaper even gathers all the open
> house listings and create a lift out
> directory I can use to check off the times.
> To help me organize my "looking
> schedule." And a quick count shows me
> there are 496 apartments/houses having an
> open house this weekend.

> But if your market is people who own dogs,
> then the real estate section of the
> newspaper is useless to you. In fact, pretty
> well all the newspaper is useless. And you
> would need to go to your local authorities
> to ask them because they handle the dog
> registrations.

> And then there's the TYPE of research you're
> doing.

> While my local authority may not be a good
> place to find open houses, they may be the
> ideal place to find out HOW MANY houses sold
> at auction.

> The point I'm making, Taylor, is that
> depending on the type of research you are
> doing, and the type of market you are
> researching, you will use different sources
> to gather your information.

> If I can't figure out how to reach the
> market, I drop the project like a hot coal.
> So instead of spending time researching
> everything about a market only to find out I
> can't reach them, I first figure out if I
> can reach them, based on the concept of the
> project.

> As for developing the concept/project...
> that's really up to you and the rewards you
> hope to obtain.

> Bill Gates might spend several years
> programing an update to Windows... but he
> knows the rewards will be well worth the
> time invested.

> If you want a formula to go by, try this:

> Estimate the time it will take to get the
> project on the market.

> Estimate the rewards.

> Divide the estimated rewards by the
> estimated time to come up with an hourly
> rate.

> If that hourly rate is below the hourly rate
> you get from other projects/works/jobs, then
> drop the project and look for something
> else.

> Using the above we find something
> interesting...

> Jim Straw recently posted a $10,000 finder's
> fee opportunity.

> If the average yearly income is $25,000 for
> a 40 hour week, then Jim's $10,000
> opportunity represents two fifth of a yearly
> income.

> Seeing as you are willing to work 2000 hours
> (50 weeks times 40 hours) for $25,000, you
> should be willing to devote 800 hours to
> finding the thing Jim is looking for because
> that represents the same hourly rate.

> Most people won't do it. In fact, most
> people will work for someone else for less
> than they are willing to work for
> themselves. Most people will devote more of
> their hours to someone else then for
> themselves. If they can't make big bucks
> FAST doing it for themselves, they'll work
> for less for someone else. Go figure.

> If you want to narrow down and find a
> suitable niche, instead of thinking niche,
> think SPECIALIST or SPECIALIZE. It may help
> clear your thinking.

> If the General Market is construction, then
> list all things which can be constructed.

> Each item on your list can be an area you
> SPECIALIZE in.

> Instead of building a small apartment
> complex of 10 units this month, a single
> level home next month, a two-storey home the
> month after and a duplex the month after
> that, concentrate on one type of
> construction. Become the expert (specialist)
> of that type of construction.

> You will lose the vast potential of the huge
> general market - BUT - you will more than
> likely capture ALL of your "niche"
> market.

> Trump Construction. Master builders. Call
> 555-5555

> We Build Duplexes. Call Trump Construction
> on 555-5555

> If I'm looking to have a duplex built I'll
> call the second ad and not the first.

> THINK SPECIALIST!

> As you have not given us any indication of
> the general market you are researching, it
> makes it hard to offer any specific
> suggestions. So hopefully you can adapt
> these to suit your purpose.

> Hope you have found this to be of help.

> Michael Ross.