...in MY Town are using their website as a "customer service" tool to top their competitors.

Last year, I was a "Guest Speaker" at one of our Chamber of Comm luncheons. I put together a comprehensive plan for using websites as
1) an "Education" tool...."educating" consumers on their business AND their products....AND...
2) using their websites as a "customer service" area, where customers could find answers to problems with products or to simply contact "techies" for help.
3) using their websites AND email as a way of staying in contact with EXISTING customers.

I was able to get a number of "Website" orders because ALL other Web Developers were using (and still are) "Get NEW business" as the main reason to have a website.

Also...with my own products, because my products are "Direct Sales" oriented I do NOT rely upon the internet for customers. Internet people are NOT, for the most part, "Sales" people.

I use my websites as a "BackUp" to my Off Line marketing and promotion. If I had to rely upon "Cyber-folk"....I would starve.

Don Alm


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