This is my .02 based on personal experience...

I was diagnosed about a year ago with a brain
tumor called an acoustic neuroma. I was devastated
and I hit the internet ground running. The eventual outcome,if this thing grows larger is
MAJOR SURGERY with sometime devastating effects.

First I looked for any site pertaining to just
that "one topic"...then I surfed from the links
on the major topic sites to any sites which had
alternative remedies. I participated in discussion
groups as well...

My recommendation based on personal experience
and from the people with the problem as well, is
to set up a website for instance which discusses
every thing dealing with High Blood pressure(for
example).

give all the "free' reports,information , articles
resources, best dr's in the field, listings of
naturopathic dr's etc, newsletter links and
of course most important a "discussion board"...
when people are in a medical crisis they look
for support.

Participate in the discussions,offer support and
they will come back ,and have links on your site
for the products related to the condition. Also
offer testimonials.

The most effective sites for medical related
problems have to be "sticky" and offer alot
of support...support is your unique selling
position, because unless you are d... lucky
to get an excellent dr you won't get it in
the medical systems today.

I hope this helps; feel free to email me...I
have other health problems as well(we won't
go there) I believe in using natural remedies
as well as consulting traditional medicine for
information as well.

Many people who sell natural products neglect
to be supportive of the relationship which
customers have with their m.d. Don't make that
mistake because old habits die hard. When people
are very ill they tend to vascillate between
traditional medicine and alternative medicine.

Dr Andrew Weil recognized this and has embraced
a little of both schools of thought.

Hope this helps....