I am sorry, this is EXACTLY what Sugarman did.

1.Infoproduct #1 - "Success Forces" - book
2.Infodroduct #2 - seminar talks about failure/success.
3.Tape
4.Booklet
5.Newsletter
6.Directory/stories about failed businesses.

Joe was serious about the following parable:

There Lived A King Who Was Contrarian.

Everything in his kingdom was unusual.

For instance, the king's subjects were prohibited to look back.

Once the inhabitants turned adults it was IMPOSSIBLE for them to turn back into babies.
(Strange kingdom indeed. So unlike OUR world :))

Moreover, it was unequivocally prohibited in the kingdom to use any metaphor comparing adult people to babies.

The king thought and rightly so, that this way his people don't get confused by the metaphors.

"Adult is adult is adult" - the king used to say - "and should do as adults do."

There was another peculiarity in the Kingdom.

They rejected TRIAL AND ERROR.

They rejected the very possibility of LEARNING by trial and error.

This is what their chief wizard Sugarwiz taught them in his famous book "The Paths of Success":

"You NEVER know the major factors of your success, you never know the factors of failure that brought you to failure, and NEVER will.
"Hence, don't waste your time on modifications"
"For you can't be sure that you modify ESSENTIAL feature."
"Act on the totally different plane.
"Trial and error is one of the most powerful failure forces/activities."

The king's subjects and Sugarwiz' students took their mentors very seriously.

Here is one of the case studies.

How To Act On The Different Plane Of Reality.

OutNet was booming in the kingdom at that time.
One of the entrepreneurs failed miserably.
His business was about some new technology.
It doesn't matter what technology.
What really matters is that our hero failed.

So, he decided to turn his failure into HUGE success.
Without giving his company/technology another try that ultimately would lead him to errors.

He decided to start collecting information and rumors about the failures of people and companies like his.

He spent two days to build his site.
It was an overnight success, attracted million visitors and was sold... for 10 million Kingdom Dollars.

(visit the site at the link below, then come back)...

Glad you are back.

Was it about his former line of business?
No.
Was it about some modification/variation/fine tuning of his previous business venture (trial and error)?
NO.
Did the idea "grow up" from his personal experience?
Yes.
But in a very peculiar way.

By the following Law of Nature the man had no choice:

Once you RECOGNIZE yourself as X (failure, music/dog lover, divorced man/woman)
you should act on the X plane of reality.

Simon


Profitable Parody on FastCompany Rated R (WARNING: CONTAINS VERY STRONG LANGUAGE NOT SUITABLE FOR MINORS)