Quote:
Originally Posted by MikePT
Hi Gordon,
This post reminded me a book from Eugene Schwartz: "The Brilliance Breakthrough: How to Talk and Write So That People Will Never Forget You".
I have the book but didn't read it completely or explored enough.
MikePT
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Well, at least your remembered the book and author.
I can tell you that Brilliant secret in a single paragraph, no need for a book...
Write and talk about them; how THEY win, succeed, improve, etc.
Guarantee they will remember you, if you do.
Gordon