Quote:
Originally Posted by MikePT
Sure, basic human needs and wants don't vary, but the same old same old used by those other old or long dead marketers just don't work on today's younger, more hip, more aware crowd (although most still in a dream daze)...
I found Vic Schwab "NEW TRENDS FOR OLD" on his book very interesting and a good reference for use it when defining a target.
I like to keep it simple and stay to classics the best I can.
MikePT
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Tell me Mike, is there anything more simple than this:
People are preoccupied. You must first break that, gain attention and then use WHATEVER WORKS; classic, new, ancient (Aristotle) to get them to take the action you want them to take.
I keep it as simple as it gets.
Gordon