Quote:
Originally Posted by MikePT
Friends,
I need help on finding backend products.
I am selling a leather bracelet with a symbol of an anchor for man. I am trying to understand why people bought it.
It is not the copywriting because I tested the same copy with different models, and this anchor model sells more.
Probably the best way is simply ask to my customers why they bought it.
However I divided in 6 possibilities:
1) They like the visual/design of this one. Simple as this;
2) They like brown leather bracelets in general;
3) They like nautic acessories;
4) They like to wear acessories to shine/flaunt (this one the symbol is quite big);
5) The symbol of the anchor means something. It can be the symbol himself (like connection/safety);
6) The photos of the advertising are very good;
Your thoughts?
Thank you.
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Hi Mike,
My impression is that an "anchor" is quite a manly symbol...
I really don't know your market. So my "off the cuff" thoughts (which could be wrong) would be...
- Some men find the symbol quite manly, and like it for that reason. (What comes to my mind are the anchors on the forearms of Popeye!)
- Possibly your customers have some connection to ocean-related activities, such as being in the navy, or perhaps they own a boat, or they enjoy scuba-diving, etc.
The best thing to do, of course (as you said), is to ask them... After they buy, send a friendly email and ask them whey they bought it...!
Best wishes,
Dien