[MikePT]

Awesome Dien.

I agree with those you shared:

exclusivity - they want something their next-door-neighbor doesn't have, and even better, can't get!

flattery - they want to feel stylish, superior, look good

greed - if you can plausibly argue that the bracelets will go up in value over time, then you can also bring in "greed" as a motivational factor too...

That's interesting, that's exactly what I was looking for, because the only data I have is:

- age
- appeal that works
- the best-seller models

Thanks for the links, I will take a look.

Miguel