Hat to Henny. If you know, you know.
Anyhow, infuse information with personality, let them steal it.
Millard, guys like us, that is, not exactly Spring chickens...eh? should avoid as much slop and mess as is possible. Automate, make things easy, and let it all go. I would estimate that 80% of my profits come from Lifetime Value and I have many customers today...
which bought from me only after
they had been given a report or information by someone else. In simple terms I've had a lot of stuff stolen. But if they want the "rest of the story", they have to come back to me to get it, the guy who gave them or sold MY stuff to them doesn't have the ability to answer questions based in reality.
Your advantage is your experience. Most magic tricks could probably be shown in a two page pdf, which can be sold, and within it a link to the next in line. Or then a link to your course on getting gigs. Or your course on presentations.
I call it a loop, actually did a small get together on it...you LOOP your work together and if you use APV sites, then it is OK with me to have some of the work get distributed by others without worry.
YOU have enough information to create several loops and never have to deal with a customer, everything being automated.
Nothing new, same concept I discussed many years ago but what is so good news today is...all the software at the ready to do the heavy lifting for you. Create or acquire INFORMATION and start a loop and if ambitious at all (NOT me for sure), then you include affiliates in your loop and let them promote.
But then, I have been known as Loopy Gordo HA!
Gordon
Quote:
Originally Posted by Millard Grubb
Gordon,
Looking forward to your report on Hotsheets, etc.
I've always liked the concept of selling info simply because it is so profitable.
The challenge of info selling on the net, is that it is often "given away" after being sold. Hence, the rise of private groups or sites that folks have to pay for to get access. That may very well be the answer.
HOWEVER, using this model takes more work than I want if it is updated daily.
It can be used as a membership site with updates periodically, which I like better.
This may be off-track about hotsheets, but things to think about a bit.
Millard
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