Hi,

I have a Yahoo Store and I'd like to promote it using Web 2.0, but I'm not sure how to go about doing it.

Web 2.0 seems to be about promoting yourself as an expert and authority in your field, but I'm not an expert on the products I sell. The products are quite technical and most of my customers would have taken a course in how to use them.

I have a couple of books on the subject and could research and write articles OK, but I don't have the ability to effectively use the products myself.

Could someone please give me some advice as to how I could position myself when promoting through Web 2.0 channels?

Thanks,
Joe