October 1, 2021, 09:29 PM
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Onwards and upwards!
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Join Date: Aug 2006
Posts: 3,369
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Give things away to make more moolah...
Quote:
Originally Posted by Millard Grubb
Saw a recent video on Youtube from "The Deal Guy" explaining how Costco does a lot of sampling for their "full price" goodies.
The items that they push with samples are all regular or "full price" items because they have found out that people buy once they have sampled.
Additionally, their famous $1.50 hotdog and drink special (I've tried it) is a loss leader just to keep people in the store longer so they will buy. I can see a baker doing something like this if they had a tremendous item that kept people in the area for more sales.
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Hi Millard,
I love a good sample!
It also reminds me of Gordon's " White Bread Post"...
"GIVE ME A SAMPLE… And give me a reason to come back, again and again."
http://www.sowpub.com/story-whitebread.shtml
Best wishes!
Dien |