Hi all,

I haven't been posting here much lately. Been extremly busy with site redesigns, product creation, etc. - Laying the foundations so to speak.

But while surfing another forum a post caught my eye. It was by a person in need of ideas on how to make the web work better for an offline service he is offering. He was worried that the high level of service customization would inhibit the usefulness of the internet as a marketing tool.

So I suggested that he use his website in this way:

1. As an info source to showcase his service and portfolio.

2. Use the customization aspect as a selling point rather than a disadvantage. He could tout how personalized his service could be to his clients.

3. Provide a toll free # for prospects to call for more info on customization, at which time he sells and upsells his services.

4. Then when the service is hired by the client, he gives them the link to his CC Processor so they can effortlessly and instantly book the service over the web.

Most businesses that offer offline services that require a high level of customization for the client could use the web in this way. Also, building on and adapting the above info would add greatly to it's value.

For all the marketing experts who read this message: There are a lot of people out there who don't understand that the internet should be used as a tool to compliment their current marketing and info delivery strategies. People need to adapt the web to what they are currently doing for the best results rather than letting the web adapt them.

I hope this sparks some interesting discussion.

Hey, maybe someone could provide an offline service to businesses as an "Internet Integration Consultant"! They could show businesses how to integrate web marketing into their existing marketing plans!

Not a new idea I'm sure... but it's something any internet savvy marketer could do in his/her spare time and get paid hansomely for ;-)

Well, enough rambling.

Respectfully,

Paul Short
EbizEdge.com


"The 60 Minute Marketer". Your Daily "Bite Size" Internet Marketing Action Plan!