For a Local Offline Program, How Can I Get People to a Website?
Okay, it's a one piece mailing I'm sending out to new homeowners, and I want them to go onto a particular website so that I don't have to send them a multitude of coupons and other stuff.
What incentive can I use to make them eager to go onto the site? A free dinner? Contest? Drawing? E-book?
Thanks.
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