[MikePT]

Pros,

In your opinion what are unique characteristics that define people who buy and read non-fiction eBooks?

They can read too printed books, but the focus here is only at e-books.

My view:

• techies savvies;

• sophisticated (at least at technology);

• techies cocky ("I read e-books, I am a actualized person");

• usually only buy/read a e-book to look for a very targeted specific solution for their own life;

• don't read fiction e-books;

• pragmatic, "time is money";

• Do-It-Yourself fans;

Would you add any relevant
characteristics?

Thanks 👍🏻