Thanks Gordon,
Please notice that Erica Learned to Play Piano with a GROUP
of children.
A Small Mastermind Group.
Perhaps not so Surprising - she Keeps INVENTING totally New Ways
to S*ELL Pianos.
So much so she has been Dubbed "The Piano MatchMaker"
Glenn
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CHAPTER #29 - Brass Overies: 41 M*illion Piano S*alesWoman
I Don't know how long this YouTube Video Interview will stay UP on Youtube.
Plus
As a S*Ales person Who has Interviewed and Worked with
affluent Small Business Entrepreneurs I SEEM to See things others Don't.
So.
An Overview:
I - Erica Feidner grew up in a house with 26 pianos.
II - 40 Kids would live at her house - from all over the world. Sort of a Piano Camp.
III - Erica started Playing Piano - age 3. Teaching at age 9. On Stage at Opera and Theaters Age 11.
IV - Fell ski-ing. Hurt her hand. Was RELIEVED not to have to practice. Decided to take a short break from performing. A 30 YEAR BREAK it turns out.
V - Erica Says she can LOOK at you. And in seconds KNOW which of the 100's of pianos
in her show-room - and the other locations - IS YOUR PIANO. Like the perfect PET.
VI - She NEVER thinks about S*ELLING.
VII - BRASS OVARIES POINT ONE -
My ESP tells me The Woman is DANGEROUS. And a family may end up b*uying more than ONE Piano!
She has two Patents.
Patent #1 - How She teaches The PARENTS of the sons and daughters they bring in
to play the piano in 20 to 60 minutes.
Patent #2 - How kids can Play in SECONDS.
She says, "Instant Gratification is a great piano sales tool" - My ESP logically tells me if Each Person ADOPTS a PET Piano that is Perfect for them. Then the BOTH the parents And Their Kid B*UYS a Piano!
VIII - BRASS OVARIES POINT TWO - Erica says she has a new APP which makes a GAME
out of playing the piano. So kids DO NOT Recognize they are LEARNING to read music.
And That she matches a Piano Coach to each player.
WHICH MEANS she Probably makes money on the Back End. Perhaps Referral Fees From the Piano Teachers she Refers New Piano players to.
IX - Years ago I read that Erica Has an INVISIBLE TRIAL S*ALES Close that She uses.
And have Shared what she says and does with Clients.
Several of whom Report making an Extra SIX FIGURES.
X - This is MY VERSION of Her Invisible Trial S*ales Close:
She says, "After trying out the 3 pianos
I found that best fit your personality, body type, The Music you want to play...
"WHERE ARE YOU IN YOUR THOUGHTS?"
And
She
Shuts
Up.
Listens and listens while people talk and talk until they get out their wallets and buy.
Thanks,
Glenn
This is a very powerful way of asking for the munny.
Because if She were to say, "Do You Want to B*uy Piano A or Piano B
today?"
(EDITORS NOTE - Which to my mind Always seemed like an OBVIOUS and Sneaky way of trying to FORCE a S*Ale.)
THE WORD "NO" Pops into the Prospects Mind.
BUT
WHAT
DO
YOU
THINK about when Erica asks, ""WHERE ARE YOU IN YOUR THOUGHTS?"
YOU ARE DEEP INTO Your
Emotional Thoughts Trying to REMEMBER
Which Piano you Liked best.
OK.
Please Check out this Interview with Erica...
https://www.youtube.com/watch?v=t8halGOL724