Moving parts, like what?
Just my opinion here, but too many people over complicate things...
and MOST businesses I've been exposed to consider BOTH vertical and horizontal growth, and finding wider territory could be just as time consuming as finding more products.
ALL businesses have moving parts and the successful Entrepreneur is expected to know what they are.
I know Harvey Brody has worked with many people, some, like Jay Abraham, took that basic "secret" (from Joe Cossman) and ran with it...and it is safe to say Jay is one of his more successful students.
You'll find a lot of Cossman/Brody technique in what Jay teaches.
A study in contrast of style and methods between Harvey's student, Gary Halbert and Harvey himself shows...
ONE, Sir Gary was a roller coaster ride of feast and famine, bringing in big bux quickly and losing it quicker yet many embrace Gary's FIRE, aim, ready process and his
action over meditation mantra...
vs... TWO, Harvey Brody's 60 years of continuous success and not pulling the trigger on a project until it has been fully fleshed out in great detail.
Neither is better than the other, it is whatever suits you, but considering Gary died broke and in debt while Harvey will leave a legacy of success that now his grandchildren are building off of,
It would appear Harvey's way may be better SUITED for most.
Gordon
PS. Let's examine what those moving parts are, maybe we can build a little template, or at the very least, a TOLL Position INFOGRAPHIC.
Quote:
Originally Posted by spyglass
I think there may be a few, just a few more moving parts in both of their models Gordon. 
Although getting exclusive marketing rights to sell in other markets is certainly a core technique both Cossman and Brody uses as a foundation of their overall process, strategies, etc.
Not sure if is just a natural move or something indoctrinated in our business communities through university level taught business models, but it seems most businesses works on vertical growth, bringing more products and or services to sell to increase revenue and market share. When growing horizontally, selling fewer products and or services over a wider territory is many times ignored and actually a better solution to growth.
I recently listened to a lecture on targeting primarily horizontal growth over vertical growth and the benefits of going this route. One benefit is you are not always pulling your hair out always on the hunt for another product that meets you profit model because you are selling more with less by instead expanding your sales reach with fewer products. |