View Single Post
  #1  
Old February 6, 2021, 08:20 PM
MikePT MikePT is offline
Senior Member
 
Join Date: Aug 2018
Posts: 179
Default What was Eugene Schwartz Breakthrough Advertising book gold?

Considering myself a quite newbie on copywriting, I have Eugene Schwartz Breakthrough Advertising book.

I have it because Gary Halbert recommended the book as one of the few only books needed on copywriting (https://www.thegaryhalbertletter.com...first_step.htm)

Help me try to understand what gold have this book.

For my own understanding the stages of sophistication is a genius observation. But beside it I see mostly only other advanced tips.

I was thinking in getting some advanced courses on copywriting, but I thought it would be a better idea to explore before this advanced book (and save $$$).

How do you define Breakthrough Advertising? Simply one of the most advanced copywriting books?

Help me contextualize this book please.

Thank you.
Reply With Quote