I love discussing how you can use the old. One of the best books I know of about writing ads is of course, "The Robert Collier Letter Book"

That is one of three books Joe Vitale carried with him when he moved. He had all his other books send by truck etc. He sold one of the other ones because it was in public domain. And the other one can only be gotten in England at this time by Amazonuk for about $69 or 30 pounds which is about $69 american.

I know I bought it.

It was written in 1994 "How to Write Ads" I think called.

I love your history listen. I am going to put some of the great old ads in a book in pdf files and sell it for about $19.95.

Ones you can put to use by the master of the game of ads.