A few other Takes & “Twists” on the idea...

Across Germany, wine bars, hotels, hairstylists, gourmet food shops and even some cinemas have taken up the "Pay Whatever You Want" slogan. ...
http://www.expatica.com/de/life_in/f...-Germany-.html

Would a 'pay-whatever-you-want' model work?
http://forum.affiliatebot.com/2007/w...nt-model-work/

Eat Crow or Wear It and Pay Whatever You Want?
http://www.care2.com/news/member/366318970/786441

Wachovia to stop "pay whatever you want" loans...
http://www.americablog.com/2008/07/w...-you-want.html

Digital music is worthless, pay what you want is the future...
http://www.squidoo.com/digitalmusicisworthless

Along the same lines...
Free! Why $0.00 Is the Future of Business
http://www.wired.com/techbiz/it/magazine/16-03/ff_free

And if you Think of it...

Tons of Web businesses and Specialty products like...
http://www.ccleaner.com/

With...
Over 165 million downloads!!!

Have been Using the “twistable” idea for years...
http://www.ccleaner.com/download

By the way Excellent and very useful software...

Someone should start interviewing a Good mix of businesses Using these type of Marketing Tactics...

And Turn it into a series of ebooks, Videos and Case Studies as it would make for a very interesting read...

Especially the Stats and Results...

Curious Minds Want to Know and will Pay Whatever You Want...

Phil