Hi Dien,

Gordon has also done a wonderful job of "selling himself". People respect him. They know he's not out to scam them. They know he's been successful. And he's "given enough away" in the past that they know his ideas work.

That sort of personal credibility goes a long way (with me, anyways because I don't know most of the people he listed) towards people jumping at an offer they KNOW is GOOD becomes it comes from someone who's PROVEN himself and is TRUSTWORTHY.

There's a lesson here we all could learn - sell yourself BEFORE you try to sell your products!

Anya :)
> Hi Anya,

> Thanks, those were some great comments! I
> agree with all that you said....

> Another thing which crossed my mind was how
> this ad by Gordon really builds CREDIBILITY.

> All those names... Anyone who has spent some
> time in marketing circles would have heard
> of at least SOME of these people. It is well
> suited to its intended target market. :)

> Those names all have immense credibility.
> Together, the effect is overwhelming!!!!

> In addition to that, the advertisement makes
> some great promises - it is a great OFFER to
> its target market. I think a great offer,
> plus solid credibility, goes a long way
> towards a successful promotion. :)

> It's really a great lesson!

> - Dien Rice