I just watched a fascinating 5-minute video from the BBC...
It turns out, according to studies and experiments, that we humans have a tendency to like non-conformists and anti-conformists...
We find non-conformists and anti-conformists more attractive.
That's useful information as marketers...
I just thought I'd share it here, since I'm sure it'll be of interest to some...
I know this is true of myself - I tend to myself be attracted to the non-conformists and the anti-conformists among us!
Maybe it's true of you too. According to the studies - it probably is!
Why we're so attracted to the non-conformists
https://www.bbc.co.uk/reel/video/p09...on-conformists
- Dien
(doing my best anti-establishment rebellious Elvis sneer, while wearing a male version of Lady Gaga's meat dress... 
)