Re: Ask me in March, cause April gets busy.
Question: do you think LISTS can be divided before-Covid and after-Covid?
What I mean:
I am contacting my old before-Covid list with new offers, and majority is not very responsive. I think that happens because the offers in majority are "self-indulgent" products, and the old before-Covid list is more resistant. They were on a different mindset, they bought before this Covid pandemic.
On the other hand, the new present that buys during Covid pandemic seems be less resistant to buy "self-indulgent" products. So if this new present list buys "self indulgent " products, it means they are willing to buy more.
Your opinion Gordon?
Thanks!
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