Originally Posted by GordonJ
OH, I thought you might like to know this too.
You don't need a huge list. You can NICHE this down, and have one product which can cross paths with several different markets. Although I am not at liberty to reveal details, I have assisted a local (which means Ohio) guy develop his own "skin care" product, based on his work with and understanding of the ways of the Amish and Mennonites in his area. Both groups are very picky about putting anything unnatural on their hands and skin.
Anyhow, his product, with a proprietary position, is marketed in many different niches, and the same product, with a different label, is sold in many outlets, and he still makes the product in his garage. Big enough for him, and with only a few thousand units sold per month, a stress free and happy way to live and make an outstanding income.
Of course, it helps to have an experienced marketer on your side too.
I love that "angle" from a marketing point of view... When you think Amish and Mennonites, you think... natural, traditional, free of chemicals and toxins...
(At least that's what *I* think!)
I'd love to have a "use it up" product... Where people use it up, then buy another bottle, can, jar, or whatever of the stuff... If you can get that happening with a toll position, you're really in a great business...!
On a digital level, SAAS (software as a service) businesses I think are similar... Especially if you have a good toll position...