Get yourself an interview spot on any other radio talk shows in your coverage area...or out of it. You might do the same with TV...even community TV gets good coverage of your potential audience.

Does your local newspaper do any kind of coverage of related topics? If so, submit your press release to the column editor or department editor.

Consider writing an editorial or letter to the editor tied into something current and promote your show that way. Several ways to do it but I think you know that.

Contact your local Toastmasters and offer to do a brief presentation of one or more topics to be covered on your show. Excellent way to meet businessmen and women.

Sandi Bowman