Quote:
Originally Posted by MikePT
Considering myself a quite newbie on copywriting, I have Eugene Schwartz Breakthrough Advertising book.
I have it because Gary Halbert recommended the book as one of the few only books needed on copywriting ( https://www.thegaryhalbertletter.com...first_step.htm)
Help me try to understand what gold have this book.
For my own understanding the stages of sophistication is a genius observation. But beside it I see mostly only other advanced tips.
I was thinking in getting some advanced courses on copywriting, but I thought it would be a better idea to explore before this advanced book (and save $$$).
How do you define Breakthrough Advertising? Simply one of the most advanced copywriting books?
Help me contextualize this book please.
Thank you. |
Here's what I see...
Like you, I think Eugene Schwartz's multiple stages of sophistication is brilliant!
By the way, this is built upon further in the book "Great Leads" by Michael Masterson and John Forde... (Which I also think is worth reading...)
In addition, for one of the stages, Schwartz says you need to focus on a "new mechanism" to cut through the crowd...
Some have only "caught on" to this... 55 years or so after Schwartz wrote about it!
It's also quite a brilliant idea (in my view)...
Best wishes,
Dien