[MikePT]

Sharp as always, thank you for your reply Gordon.

I'm going to watch the video.

However I have problem or a no-problem on INFORMATION:

Problem: I don't see anyone here in Portugal selling successfuly information online, and this means I don't know the competition and can't do a market research – maybe only looking to offline top selling magazines and TESTING myself. I some ADS on the marketing niche but I don't know anyone who is successful.

Yes I could sell to worldwide on english, but for now I am trying to "win at home" first. So I am always cluess on the market /competition – I only rely on my small testings.

No-problem: zero competition. That can means opportunity to sell information by direct response.

If you have success on selling only hotsheets that really makes sense on the
importance of value: substance more important than form.

So: increasing value, the less salesmanship skills are needed. And the stronger the USP better.

MikePT

P.S - This is how I run my business: only by testing, trying to use common sense and using some intuition.