[MikePT]

Hi Gordon,

I agree with the information overwhelming.

That's why I try at all to stick with the classics: Hopkins, Ogilvy, Caples...

I stay with the classic appeals that John Caples talks on TESTED ADVERTISING METHODS. That's where I got the headline appeal "MEN: Have More Style That Your Neighboor". And seems working nice.

I really try to stick with the classics.

Thanks for the links. Interesting.

Thanks.