Marketing Hotsheets is really No different than Marketing any other Business...
Here's a 1,000 or so Free ideas...
http://www.marketingbestpractices.com/marketingideas/
If you email Mr. Fly Low and Collect the Dough...
http://www.sowpub.com/forum/showthread.php?p=16024
He might even be willing to Sell you his “Hotsheet” on How to Market Hotsheets and a few other things...
Phil