Quote:
Originally Posted by MikePT
Pros, your thought on this:
What appeals to 45-55 years old men to buy fashion bracelets?
An appeal that is working is "to have more style that your neighbor".
So, following the Robert Collier six prime motives:
Love, gain, duty, pride, self-indulgence and self-preservation.
I will assume those are correct:
-Gain (beat the neighbor, being more "stylish")
-Pride (shine)
-Self-preservation (look younger with an fashion acessory)
Your thoughts?
Thanks.
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You HAVE an appeal that is working? The "have more style than your neighbor", why not just stick with what is working?
But, my other issue is the lump of 45-55 year old men. Millions of them, many different niches.
I would want to know HOW they find out about the bracelet in the first place? What is the Intersection that has been created?
Once you have targeted traffic to an intersection, it is pretty easy to use THIS WAY/THAT WAY sign posts to direct them down the street you want them to go.
I don't know of a single man in that age group that buys bracelets for themselves. If your intersection is of a fashion nature, then continue with the appeal that is WORKING. Many men buy GIFTS for their women, wives, lovers, daughters or others.
But I just don't see that many men that old showing off their bracelets to show their style is superior to their neighbors. You know your market far better than we do, and you have an appeal that is working.
Are you testing other "appeals", segmenting the group?
Not enough information here to offer an opinion on this.
Gordon