Quote:
Originally Posted by MikePT
You are very correct Dien, I arrived that conclusion few days ago while reading John Caples, he talks about that: "notice the reason. That is important".
Thanks for remind me that.
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Hi Mike,
I think
The Robert Collier Letter Book talks a little bit about this (first published in 1931)!
He talks about selling slightly damaged goods for a discount... The products were still good, but slightly damaged, hence the discount...
The slight damage was the
reason why for giving the discount...
And even with that
reason why - they sold like crazy!
Best wishes,
Dien