Phil,

I suppose you mean that I promise to buy a certain amount of Lattes or coffees in trade for using the coffee shop for a business meeting?

I have a friend who suggested that I have a light lunch (sandwiches) to encourage business owners to attend....

What I am trying to do is what you are talking about....JVs and barter.... I've spent plenty of money in the past to get people in the door.... as another friend told me.... When you get a referral coming to you, you're not really selling, you're helping them to see how you can be a benefit to their company....

Again, as I mentioned, I plan to give GOOD STUFF AWAY and TELL THEM how good it is, by example, so they will think.... WOW! THIS is his FREE stuff?

Millard