Quote:
Originally Posted by MikePT
Thanks for the reply Gordon.
I am referring to Jewlery for women and fashion bracelets for man.
I am having very low sales on presenting new products to my present customers. I test a lot of new different products, and now I am focused on presenting only products that are similar and related on the same taste of the 1st purchased product of my customer.
Example: if someone bought from me a very golden shiny jewlery I am focused on presenting only new golden shiny jewlery. If the customer bought me a bracelet, now I present a new watch, a new ring, a new necklace — all following the same golden shiny taste.
Any suggestion to sell more products to my present customers?
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Mike, again, not enough info. I refer you to the many dozen posts here about the NPGS formula, the four parts, PROSPECT, PRODUCT, PROMOTION AND MEDIA.
You have buyers, of shiny jewelry, is it low end? Under 39 dollars? And what is the mechanism of the sale? Do you just advertise on Facebook?
Anyhow, you have buyers, so you now test offers, if they didn't respond to one, maybe try testing price points an upsell, a downsell. When we sold jewelry at SCI, we found buyers responded to CUSTOMER APPRECIATION sales.
Mary, the reason you are receiving this email is because you purchased ______ and we want to show our appreciation. Our shiny golden jewelry buyer has uncovered a limited source of new shiny golden earrings (bracelets, whatever) which perfectly match the _______.
Because there is such a limited supply, I have been authorized to give ONLY our customers who own _________ the first chance to receive this at a discount rate. Rather than try to sell these to strangers at a higher price, we would rather liquidate our stock by rewarding customers like you Mary with a one time offer as a way to show our appreciation. BLAH, BLAH...
That is one type of customer appreciation promotion. Give them a reason why it is being discounted, why they are getting it, why they have to make a quick decision, all the standards of selling.
The other angle, if you read Manson, is the reason for buying NOW, the whole Carpe Diem thing, In these times of uncertainty, Steve, you want to feel as confident as you can. You have purchased our shiny golden bracelet and we trust you wear it with great pride (assuming most of your buyers are not buying gifts, I don't know).
So my best guess answers for jewelry BUYERS is to test OFFERS, and if you are hearing crickets or not getting any response, check in with them and ask them why, or what can I do for you.
Steve, as a valuable customer during these Covid-19 times, we understand how the uncertainty makes all us feel trapped and we want something to make us feel good, at least about ourselves. You recently...etc. etc.
So, test your creatives, your OFFERS, but I'm a numbers guy mostly, all my creatives have to stand on their own, if they don't work, then I try another way. How long after purchase? Is there continuous and constant contact?
What feedback do you have? What other places have you made offers, what are your top sellers and match that.
You know you have BUYERS, now you must give them a GOOD REASON to buy again.
Analyze your business with the NPGS formulas and math as in 7 Steps, I know you have a copy of that.
Gordon