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Old March 11, 2002, 10:51 PM
Anya
 
Posts: n/a
Default Thank you Cornell,

And many thanks to your great kids for doing the survey. The results really aren't a surprise, and yes, it will be interesting to see how the application of RH changes that. I'm about half way through studying it, taking my time....plus I've been sick so much recently, so that's why I haven't been on this forum too much either.

Thanks again!

God Bless.

Anya :)

> Hi Anya:

> Kids did a very intense, but informal survey
> of their peers at two schools, local teenage
> dance, and two group meetings.

> Unfortunately the results were not in favour
> of the product as it stands.

> Now this was not a formal counted survey so
> percentages are not 100% accurate but here
> was the tally:

> Would they be interested or buy....roughly
> 90% - no.

> Of this 90% roughly 75% said they might but
> they would want to be able to see it first
> (just like they would page through a book in
> a newstand). Most said they couldn't give an
> answer without knowing if it had anything
> they were interested in.

> Not a great positive response but it does
> tell us that marketing approach
> (presentation) of it, content, as well as
> content presentation will be the deciding
> factor. Again RH should be used to assist in
> finding the hot buttons, and understanding
> the target.

> Hope this helps.

> Cornell