Quote:
Originally Posted by Dien Rice
Hi Gordon,
Great post!
I remember reading The First Hundred Million several years ago... It's a great book, and what he writes about is certainly true today.
He sold hundreds of millions of copies of his "Little Blue Books"...
Back in 1919, he sold pamphlets at 10c a pamplet, but people pre-paid him $5 - so they actually pre-paid him for 50 pamphlets, which he would then print and send to them over time (not all at once). He was printing these at 24,000 per day!
He would test out different titles... If a book didn't sell with one title, he'd try another title. (Many of the titles he tried and their sales figures are listed in "The First Hundred Million"... That's why copywriters love it so much.)
I'm leaning that way, Gordon (towards doing something like this)... Thanks for giving it a boost... 
I'm actually making lists of possible short reports I can write (to be used for multiple purposes)...
Best wishes,
Dien |
Dien, spend a few minutes at one of my favorite publishing houses:
http://www.journeyworks.com/
Amazing pamphlets, which could easily be front end and multi-purpose.
Consider the current hot market for HOTSHEETS.
Barb Ling crushing it with her cheatsheets.
Amy Harrop doing great with her One Page Publishing and family of products.
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Reminds me of Jimmy Krug and SIMPLE PUBLICATIONS.
Anyhow, I have a report, it is old school. Spiral bound, like the Original Chattel Report, will NOT offer any digital copies.
It is basically about how to Get Inside Their Bubble without them knowing it.
One of today's hot ideas is: Stay the Fu*k Out of my Bubble.
Check out this link to see the many Hotsheet Poissibilities:
http://bit.ly/2ivvrRX
My NEW offline report is all about getting inside their bubble, with a guide to preoccupations, interrupters, Ericksonian fragments, ice cream truck metaphors and more. Too good to offer to general public as a pdf.
But, my point is:
Simple information which can be used on many fronts, for several audiences, with some simple custom tailoring...is a good idea, today, tomorrow and even back in the day.
Gordon
PS. I look forward to seeing what you are up to with these.