Website Direction

Gordon, Dien and the SOW Gang,

I am putting togather a site to market natural, homeopathic products which addresses such medical problems as heart disease, cancer, high cholesterol and blood pressure, etc. I know the products work and are high in quality for my family and I have tried them with great success. I have two possible scenerios for a website. One is geared directly to people with medical problems and will address many medical problems and how these products can help. The second scenerio is to couple the concept of health (and these products)with the concept of success, sort of a "success and wellness", how to be successful while maintaing your health type site. Any ideas or direction you may be willing to share?

Thanks in Advance

Mitch