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Old August 11, 2002, 02:24 AM
Mike
 
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Default Response Rates
What is a reasonable response rate in direct mail order? I've read from 1% for a mass (untargeted) mailing to as much as 30% for targeted markets. How about in publications, such as papers or magazines? Are there any good numbers to base the success of a mailing on? Or, is it as simple as if you make money you are doing well? Thanks for any input.
 

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