Trademark/Copyright/Patent question "For Dummies" ;-)

I need to know how to copyright or trademark a phrase that would be used similar to the "For Dummies" or "Chicken Soup" series of books/products.

How exactly is that addressed when part of the title stays the same (the "Branded" phrase), but the rest of the title changes with each different product?

I am developing a product line that has almost unlimited potential, similar to "For Dummies".(in concept & structure)

It will start small & simple, but because of the diverse unlimited potential, I need to get it right from the beginning, to protect the "brand" for future expansion possibilities.

Any ideas are appreciated.

Thanks, Dave




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